Reference Project

PKZ Burger-Kehl & Co. AG

PKZ Burger-Kehl & Co. AG

Paul Kehl founded the Paul Kehl Zurich fashion house in 1881, before the invention of the first press buttons. Therefore, PKZ is the oldest fashion house in Switzerland. To this day it is family-owned and proves its fashion expertise again and again. PKZ even operated two of its own factories in Switzerland until 1974 and exported its prestigious men's collection to all of Europe.

In 2014 the Feldpausch, Burger and Blue Dog businesses were consolidated into the current PKZ MEN and PKZ WOMEN businesses. At the same time with the name change, PKZ opened the largest women's fashion store in Switzerland with over 3,000 square meters on Bahnhofstrasse in Zurich in the same year.

In addition to the fashion stores for him and her, PKZ has an online shop and its own fashion magazine “INSIDE”. Customers are not only impressed by regular top-class fashion events - there are also top stylists available for personal shopping who use their expertise to help find the right outfits.
PKZ - Logo

Facts & Figures

  • 580 employees (as of March 2020)
  • 39 stores (you can find a store near you via the store locator)

Online shop solution from JMC Software

We have provided the new PKZ online shop with a customer-friendly interface with many different search functions, filters, wish lists and watch lists.

The high-end e-commerce system with Six Saferpay integration was developed on the basis of nopCommerce. The "Presentation Layer" was freshly set up as a web interface according to customer requirements.

Customer referral

«Our goal of the partnership with JMC Software is to be able to offer our customers the best possible purchasing result.
With the current eCommerce platform from nopCommerce, we were able to lay the foundation for this and at the same time bring our customers closer to our demands on a fashion shop. Thanks to the close collaboration and cooperation, JMC Software AG helps and supports us in meeting our needs and, in particular, the requirements of our customers, and in permanently developing them.»

Reto Senti
Chief Digital Officer
PKZ - Image

Technical specifications

PKZ - Model
Technologies used
  • Microsoft ASP.NET MVC
  • Microsoft C#
  • WebService, EF
  • MS SQL Server
E-Mail
  • Weekly newsletter
  • Various workflows such as shopping cart abandonment mails
Content Management
  • > 75'000 Orderable product variants
  • > 500'000 Product images
Loyality & Fulfillment Management
  • Loyality connection
  • Bonuscard connection
  • Omnichannel connection
  • Logistics & ERP connection
E-Commerce
  • > 2'500'000 User sessions per year
  • all common payment detailsgsdaten

Results

In June 2018, after a rapid final phase, the new shop was launched.

The existing functions are continuously expanded and supplemented and optimized according to customer requirements.

As a customer, you can now find your preferred items of clothing quickly and easily and have them delivered to your home with free shipping.
PKZ - Woman
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